Tokopedia B2B E-Procurement

Tokopedia B2B E-Procurement

Buyer Order Management for B2B purchasing

Project Overview

Tokopedia is the biggest C2C e-commerce marketplace in Indonesia. B2B E-Procurement was kicked off by Tokopedia's internal procurement team to take their procurement process online and make it easier, quicker and more effective, from finding suppliers right through to purchasing and billing.

Buyer Order Management (BOM) is where buyers keep track of what they've bought, both while the seller's still processing it and after it's arrived. Unlike everyday C2C orders, it deals with high-value B2B transactions.

Company
Tokopedia
Role
UI Designer
Industry
E-commerceB2B Procurement
Scope
UI DesignInteraction DesignIcons & Illustration
Team
UX DesignerUX Researcher
Timeline
9 months
Year
2020

TL;DR

The MVP of Buyer Order Management couldn't even handle the first internal transaction, so we went back and refined it. We interviewed 13 buyers, benchmarked five competitors, and tested wireflows with five procurement specialists, which led to a rebuilt order list dashboard and a proper order detail page.

I was the UI designer in a team of three designers. I chipped in on the early wireframe ideas and owned the high-fidelity design, icons, illustrations and interactions.

Buyers interviewed: 8 internal, 5 external
13
Competitors benchmarked
5
Procurement specialists in usability testing
5

The beginning

An MVP that couldn't handle the first order

Tokopedia's internal procurement team wanted to take their buying online, from finding suppliers through to billing. Buyer Order Management (BOM) is where business buyers keep track of what they've ordered. The first version was a plain table, and it couldn't even handle the first internal transaction.

I was the UI designer, working with Mario Yaputra (UX) and Nabila Fajriani (research) over nine months, and I owned the high-fidelity design, icons, illustrations and interactions.

The MVP version of Buyer Order Management, a plain order table
The MVP: the old Buyer Order Management.
The MVP: the old Buyer Order Management.